How to Promote Your Business and Increase Sales During the Major Sales Season in the U.S.

The major sales season in the United States kicks off with Halloween and extends through New Year’s. This period offers a unique opportunity for restaurant owners, online stores, and retailers to boost their sales. Whether you’re running a restaurant, a physical goods store, or an online business, these tips will help you maximize your promotional efforts and attract more customers through organic and paid strategies.

1. Build a Strong Social Media Strategy

Social media is a powerful channel for promoting your business. During this sales season, it’s essential to be active on platforms like Instagram, Facebook, and TikTok. Here are some tips to use social media to your advantage:

Special Offers and Discounts

Post eye-catching content highlighting special offers and discounts for key events like Black Friday, Cyber Monday, and Christmas. Use striking images and short videos that create excitement and urgency, inviting your followers to take advantage of limited-time promotions.

User-Generated Content

Encourage your customers to share photos and videos using your products or services. Host a contest with an appealing prize and ask participants to tag your business. This will increase your visibility and help build trust with potential buyers.

Instagram/Facebook Stories and Ads

Instagram and Facebook stories are perfect for flash promotions. Use this feature to announce quick discounts or exclusive coupons that expire in 24 hours. Paid ads on these platforms can also help you reach a broader, targeted audience during this season.

2. Use Google Ads and Local Campaigns

If you have a physical store, Google Ads is essential to attract local customers. Make sure to use search and display campaigns to showcase your products or services when people search for terms related to your industry or seasonal promotions.

Optimize Your Google My Business Profile

In addition to Google Ads, ensure your Google My Business profile is up-to-date with current photos, special promotions, and extended hours during the sales season. This will help you stand out in local searches and attract more traffic.

Remarketing Ads

Remarketing campaigns are great for capturing the attention of people who visited your website but didn’t make a purchase. These campaigns display personalized ads that remind users of the products they viewed, encouraging them to complete their purchases.

Harness the Power of Email Marketing

Email marketing remains one of the most effective strategies for increasing sales. Create specific campaigns for the mentioned holidays, including exclusive promotions for your customer base. Here are some ideas:

Themed Emails for Each Event

Send email campaigns for Halloween, Thanksgiving, Black Friday, and Christmas, offering specific discounts and reminding customers of the urgency to take advantage of the deals. For instance, a discount code valid only for 48 hours can be highly effective.

Continuous Promotion Email Series

Plan an email series that builds anticipation before major events like Black Friday. Start with a preview of the offers and conclude with a last call to make the most of the sales.

4. Use WhatsApp Business for Personalized Service

If you have a loyal customer base, using WhatsApp Business can be a great way to stay in direct contact and offer personalized service. You can send notifications about exclusive promotions, answer questions, and build trust through closer interaction.

Broadcasts and Groups

Use the broadcast feature in WhatsApp to send promotional messages to all your contacts without needing a group. This allows you to provide a personal touch and keep customers updated on seasonal offers.

5. Time-Limited Discounts and Offers

Limited-time discounts and promotions are key during this season. Be sure to offer special prices or promotional packages available only during major events. Consider options like:

Bulk Purchase Discounts

Offer a discount for bulk purchases or combos, like “buy two, get the third free” or tiered discounts based on the quantity of products.

Free Shipping

For online stores, free shipping is an excellent way to boost conversions. You can offer free shipping during Black Friday or Cyber Monday or for orders above a certain amount.

6. Optimize Your Website for Mobile and SEO

Mobile traffic is high during the sales season, so your website must be fully optimized for mobile devices. Additionally, make sure your site ranks well in search engines.

Improve Load Speed

A slow website can deter customers, especially when they are in a buying mood. Ensure your site loads quickly on all devices.

Seasonal SEO Optimization

Use holiday-related keywords to attract organic traffic. Include terms like “Black Friday deals,” “Christmas gifts,” or “New Year discounts” in your product titles and descriptions.

7. Collaborate with Local Influencers or Micro-Influencers

Working with local influencers or micro-influencers is an effective strategy for promoting your business during this season. Look for influencers with an audience aligned with your brand and create collaborations where they promote your products through their social media.

Conclusion:

The sales season in the United States is a golden opportunity to maximize sales and grow your business, but it requires strategic planning and the right promotional approach. Whether through social media, Google Ads, email marketing, or WhatsApp Business, it’s essential to use all available tools to stand out in a competitive market. Don’t overlook the importance of offering attractive discounts and optimizing your website for mobile and SEO.

Carlos Apitz and Link Team LLC are here to provide the support you need during this crucial season. From creative content creation, optimized web development, to print services for your promotional campaigns, we are the ideal partner to help you stand out. Contact us and ensure your business is ready to capture attention and increase sales during Halloween, Black Friday, Cyber Monday, and more. Don’t miss the chance to boost your brand with creative professionals who understand the needs of this time of year!